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Cruise Operations Management
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Cruise Operations Management provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike.
A user-friendly and practical guide it discusses issues such as:
· The history and image of cruising
· How to design a cruise and itinerary planning
· Roles and responsibilities on a cruise ship
· Customer service systems and passenger profiles
· Managing food and drink operations onboard
· Health, safety and security
Cruise Operations Management presents a range of contextualised facts illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion.
The structure of the book is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can 'dip in' and make use of specific material and case studies for use within a more generic hospitality or tourism learning context.
* Comprehensive overview of hospitality services and operations written specifically for the cruise industry
* Uses contemporary examples to illustrate the unique aspects of this industry providing a clear understanding of managing operations onboard
* Flexible format enables readers to build knowledge cumulatively or jump in and make use of specific material within a hospitality or tourism learning context
DESCRIPTION:
Binding: Kindle Edition
Dewey Decimal Number: 387.542068
Format: Kindle Book
Label: Butterworth-Heinemann
Manufacturer: Butterworth-Heinemann
Number Of Items: 1
Number Of Pages: 192
Publication Date: 2006-04-28
Publisher: Butterworth-Heinemann
Studio: Butterworth-Heinemann
CUSTOMER REVIEWS:
Customer Rating:
Summary: Best book on cruise management
Comment: This book has not primarily been written for cruise passengers, but for students, for people interested in a cruise management position, and for business partners of cruise lines. It provides a comprehensive look behind the scenes both shipside and shoreside. Many examples and short case studies help the reader appreciate the multiple facets of cruise operations. Along with Cartwright/Baird's 'Development and Growth of the Cruise Industry', this is probably the best text about cruise management on the market. We use it in our undergraduate Cruise Industry Management course (Hochschule Bremerhaven, Germany).
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