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Revenue enhancement: picking low-hanging fruit - a simple approach to yield management.(includes related article on information provided by Walt Disney ... Hotel & Restaurant Administration Quarterly

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Publisher: Cornell University
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This digital document is an article from Cornell Hotel & Restaurant Administration Quarterly, published by Cornell University on April 1, 1999. The length of the article is 5718 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Three main revenue-management concepts that will provide profits for hoteliers are presented. These concepts involve simplifying yield-management system to make it manageable, examining rate controls to ensure that they allow the acceptance of business that yields the strongest revenue return and using length-of-stay controls to shift demand from sold-out periods to slack periods. The application of these concepts to group business is also discussed.

Citation Details
Title: Revenue enhancement: picking low-hanging fruit - a simple approach to yield management.(includes related article on information provided by Walt Disney World to its park visitors)(part 3)
Author: William J. Quain
Publication: Cornell Hotel & Restaurant Administration Quarterly (Refereed)
Date: April 1, 1999
Publisher: Cornell University
Volume: 40 Issue: 2 Page: 76(8)

Distributed by Thomson Gale


DESCRIPTION:

Binding: Digital
Format: HTML
Label: Cornell University
Manufacturer: Cornell University
Number Of Pages: 20
Publication Date: 1999-04-01
Publisher: Cornell University
Release Date: 2005-07-28
Studio: Cornell University

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