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Debunking the myths of yield management. (Hotel Operations): An article from: Cornell Hotel & Restaurant Administration Quarterly

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Publisher: Cornell University

Brand: The Gale Group
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This digital document is an article from Cornell Hotel & Restaurant Administration Quarterly, published by Cornell University on February 1, 1993. The length of the article is 5042 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The misconceptions about the process of yield management are presented and its key elements are discussed. Yield management also known as revenue management is a process of maximizing hotel profits from the sale of the company assets. It is both an approach to financial management and a hotel management tool which can be used to generate more revenues for the company while providing the highest quality of service for consumers. Its successful implementation, however, will largely depend on the yield management program design and implentation within a hotel company.

Citation Details
Title: Debunking the myths of yield management. (Hotel Operations)
Author: Warren H. Lieberman
Publication: Cornell Hotel & Restaurant Administration Quarterly (Refereed)
Date: February 1, 1993
Publisher: Cornell University
Volume: v34 Issue: n1 Page: p34(8)

Distributed by Thomson Gale


DESCRIPTION:

Binding: Digital
Brand: The Gale Group
Format: HTML
Label: Cornell University
Manufacturer: Cornell University
Number Of Pages: 17
Publication Date: 1993-02-01
Publisher: Cornell University
Release Date: 2005-07-28
Studio: Cornell University

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