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The Spread of Yield Management Practices: The Need for Systematic Approaches

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Publisher: Physica-Verlag Heidelberg
List Price: $74.95
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Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors. This book offers insights into the creation and implementation of a yield management system for such businesses and solutions to the organisational and managerial problems that its application entails. It is written by tourism researchers, entrepreneurs and tourism consultants as well as experts from software houses who have designed operational tools for a successful yield management.

DESCRIPTION:

Binding: Paperback
Dewey Decimal Number: 658.1554
EAN: 9783790815825
ISBN: 3790815829
Label: Physica-Verlag Heidelberg
Manufacturer: Physica-Verlag Heidelberg
Number Of Items: 1
Number Of Pages: 153
Publication Date: 2005-11-14
Publisher: Physica-Verlag Heidelberg
Studio: Physica-Verlag Heidelberg


SIMILAR ITEMS:

• Yield Management: Strategies for the Service Industries
• Revenue Management and Pricing: Case Studies and Applications
• Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An
• Pricing and Revenue Optimization
• Revenue Management

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