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Revenue Management and Pricing: Case Studies and Applications
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Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.
DESCRIPTION:
Binding: Paperback
Dewey Decimal Number: 658.1554
EAN: 9781844800629
ISBN: 1844800628
Label: Cengage Learning Business Press
Manufacturer: Cengage Learning Business Press
Number Of Items: 1
Number Of Pages: 216
Publication Date: 2004-01-29
Publisher: Cengage Learning Business Press
Studio: Cengage Learning Business Press
SIMILAR ITEMS:
• Yield Management: Strategies for the Service Industries
• Pricing and Revenue Optimization
• The Theory and Practice of Revenue Management (International Series in Operations Research & Management Science)
• Revenue Management
• The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
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Summary: Revenue Management and Pricing: Case Studies
Comment: I liked this book a lot. The cases give a variety of revenue and pricing optimization examples. The possible solutions section in the back of the book reviews solutions to the cases. The book will make you think about alternative uses of the technology.
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