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Yield Management: Strategies for the Service Industries

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Books

Publisher: Int. Thomson Business Press
List Price: $41.99
Our Price: $28.00
You Save: $ 13.99 ( 33% )
(prices subject to change)
Availability: Usually ships in 24 hours

Customer Ratings:

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.


DESCRIPTION:

Binding: Paperback
Dewey Decimal Number: 338
EAN: 9780826448255
ISBN: 0826448259
Label: Int. Thomson Business Press
Manufacturer: Int. Thomson Business Press
Number Of Items: 1
Number Of Pages: 320
Publication Date: 2001-02-15
Publisher: Int. Thomson Business Press
Studio: Int. Thomson Business Press


SIMILAR ITEMS:

• Revenue Management and Pricing: Case Studies and Applications
• Revenue Management
• Pricing and Revenue Optimization
• The Theory and Practice of Revenue Management (International Series in Operations Research & Management Science)
• Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An


CUSTOMER REVIEWS:

Customer Rating:
Summary: Great book for the Hospitality Industry
Comment: I work with many hotels and have been impressed with the examples, experiences, and common practices of Revenue Management that are explained and demonstrated by Ingold, McMahon-Beattie, and Yoeman. For anyone specifically in the hotel industry this book is particually helpful, from beginners to advanced users of Yield Management techniques. This is well worth the money, and offers a great education. Enjoy!
Customer Rating:
Summary: Generally excellent overview of the field
Comment: I stumbled across this publication recently - not having been aware of the first edition, apparently published in 1997. In brief, it's the best treatment I have read of Yield/Revenue Management, although it is certainly not perfect.

Plus points:

1. The variety of contributions ensures that you're not just getting the view of one 'expert' - which is a problem with several books in this field.

2. The opening chapter, by Sheryl Kimes, is perhaps the best distillation of Yield Management theory I have read.

3. Most of the chapters are concise and to-the-point. The diagrams are generally helpful (with one or two glaring exceptions), and the book is usefully divided into four distinct parts.

4. Although the majority of the contributors are mostly from the UK, I found their perspectives refreshing. It's easy to forget that innovations in this field can come from outside the US.

Negative points:

1. It would have helped if each part of the book had its own introduction or overview. As it is, I felt like starting blind on occasions.

2. A couple of the chapters, particularly those on the Cruise Industry and the Football (or soccer!) Industry, were not relevant to me and I imagine would not be relevant to most other readers. They seemed to be written from a much more personal perspective than the rest of the book.

I would certainly recommend this collection to industry professionals wishing to expand their knowledge of this field. And for anybody starting out, it would be near essential reading.

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