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Revenue Management

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Books

Publisher: Broadway
List Price: $15.95
Our Price: $4.97
You Save: $ 10.98 ( 69% )
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From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.

Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.

Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.


DESCRIPTION:

Binding: Paperback
Dewey Decimal Number: 658.1554
EAN: 9780767900331
ISBN: 0767900332
Label: Broadway
Manufacturer: Broadway
Number Of Items: 1
Number Of Pages: 288
Publication Date: 1997-12-29
Publisher: Broadway
Release Date: 1997-12-29
Studio: Broadway


SIMILAR ITEMS:

• Pricing and Revenue Optimization
• Yield Management: Strategies for the Service Industries
• Revenue Management and Pricing: Case Studies and Applications
• The Theory and Practice of Revenue Management (International Series in Operations Research & Management Science)
• The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)


CUSTOMER REVIEWS:

Customer Rating:
Summary: Excellent Roadmap on a complex topic
Comment: For anyone who is curious to understand the meaning of "Revenue Management", this book is certainly a brilliant teaser. Robert Cross has done a great job summarizing key elements by telling the story with hands-on examples that help understand very complex principles. This is an excellent roadmap for anyone who is tasked to learn more about this field and definitely encourages you to take Revenue Management to the next level.

Customer Rating:
Summary: Excellent Read
Comment: I purchased this book for my revenue team , They have all just started to read through it and are so fascinated by how revenue management developed and is continuing to develop. Excellent choice



Customer Rating:
Summary: Lots of "why," but no "how to"
Comment: This book makes a good case for revenue management, but it provides virtually no information about HOW TO DO IT. It's basically a sales brochure for the author's company.

Save your money. I wish I had.
Customer Rating:
Summary: A good book to start with...
Comment: A good book to start with Revenue Management. Nothing too complicated, some vague, wordy spots though. Useful to understand the notion of Revenue Management.

Customer Rating:
Summary: Revenue Management: A Hard Core Book for Knowledge
Comment: This book was a great introductory on the theories and applications of Revenue Management in the workplace. Robert Cross combines a great deal of experience and knowledge along with actual examples of his ideas in many different business situations. For anyone who deals with complicated supply and demand models this book is great.

The reading helped me to become more aware of the different ways that revenue management can be used to help the bottom line of company profits. The book gave great examples of how we can earn more revenue dollars out of markets that we have already tapped and how to explore new markets, that at first glance may not be chasing. By using tracking and accurate historical data, we can help correctly predict where out business is going and how to best take advantage of the more profitable strategies.

The real life examples made the reading enjoyable, by showing how the theories work. He made examples of companies that are no longer in business that could have used his theories and stayed successful.

This was a book that was assigned to me to read, and with some dread I picked it up. I would say that this, while not a book to read for enjoyment, is great if you are looking to get information that you can use in real life.

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