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The only group to come remotely close, in terms of volume, was the Agricultural Operations group. It gained 1.4% in better than three times average trading, ...

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How to Price: A Guide to Pricing Techniques and Yield Management

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Books

Publisher: Cambridge University Press
List Price: $39.99
Our Price: $31.99
You Save: $ 8.00 ( 20% )
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Customer Ratings:

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics. Most pricing models are first demonstrated by numerical and calculus-free examples and then extended for more technically-oriented readers.


DESCRIPTION:

Binding: Paperback
Dewey Decimal Number: 658.816
EAN: 9780521715645
ISBN: 0521715644
Label: Cambridge University Press
Manufacturer: Cambridge University Press
Number Of Items: 1
Number Of Pages: 448
Publication Date: 2008-01-14
Publisher: Cambridge University Press
Studio: Cambridge University Press


SIMILAR ITEMS:

• Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
• Pricing and Revenue Optimization
• Estimating Market Power and Strategies
• The Theory of Corporate Finance
• The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)


CUSTOMER REVIEWS:

Customer Rating:
Summary: Very complex
Comment: If you are not a mathimaticain, economist, or statistician do not buy this book. Now there are a lot software that can do those calculations for you, and as practitioners in revenue management it is impractical to use this book, unless if you want to design a software.

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