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The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

Today's shopping tips: "Be wise in purchasing ..... find best value one"

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Books

Publisher: Wiley
List Price: $29.95
Our Price: $14.76
You Save: $ 15.19 ( 51% )
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Fair pricing is an issue that affects us all, whether were consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practicesacross a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasolineimpact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.


DESCRIPTION:

Binding: Hardcover
Dewey Decimal Number: 338.43
EAN: 9780470139097
ISBN: 0470139099
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 240
Publication Date: 2008-01-02
Publisher: Wiley
Studio: Wiley


SIMILAR ITEMS:

• Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
• Six Sigma Pricing: Improving Pricing Operations to Increase Profits
• Predictably Irrational: The Hidden Forces That Shape Our Decisions
• The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
• Pricing on Purpose: Creating and Capturing Value


CUSTOMER REVIEWS:

Customer Rating:
Summary: Informative look at pricing
Comment: This book looks at our cultural norms in light of fairness in pricing. Its excellent insights are interesting to anyone selling accross markets. It is written in an accessable style that makes you want to read to the end.
Customer Rating:
Summary: Your price will be wrong -- if you haven't read this book!
Comment: I've priced hundreds of products (for myself and for clients) and not once did the question of fairness arise. But not any more.

What is groundbreaking about this book, from a marketer's standpoint, is not that some consumers find some prices unfair. Heck, some consumers find any marketing, not to mention most prices, unfair. It's Maxwell's analysis that there are two categories of perceived unfairness -- only one of which infuriates consumers. And it was the opposite of what you would think.

This book is also an eye-opener as to the extent to which consumers want revenge if your price is perceived unfair in the wrong category.

This is the first book I've ever touted as a "must read" for marketers. Fortunately, it's also a fun read -- even though it is well stocked with research to back up her premises. You won't think about pricing the same again.


Customer Rating:
Summary: This Book Will Help You Maximize Your Profits
Comment: Every transaction you have with a customer can be the start (or continuation) of a long and profitable relationship. This is why ensuring that customers feel that your price is fair is so important. Fairness should be an integral part of every pricing decision.

In her book, Dr. Maxwell shows companies how to incorporate the concept of fairness into their pricing strategy to help maximize profits. The Price is Wrong is a book that every manager who sets a price should read and benefit from.

Customer Rating:
Summary: Finally, the price war manifesto we've been waiting for!
Comment: Dr. Sarah Maxwell's THE PRICE IS WRONG is an utterly fascinating study that will help consumers and sellers alike recognize what makes a fair price and why fair pricing is so important. This is FREAKONOMICS applied to pricing practices, only more compelling. If you're fed up with gas gouging or the exorbitant cost of everyday food staples such as milk and bread, this book is for you! It will arm you with the facts and faculty to speak out against greedy oil corporations, airliners, telephone companies, and others that commit highway robbery every which way you turn. It's time to fight back against unfair prices and wrongful pricing practices. At long last, we have the price war manifesto we need to stand up and shout, "THE PRICE IS WRONG! And we're not going to take it any more!"
Customer Rating:
Summary: great insights
Comment: This book gives you an inside look at what makes the market tick. Sarah Maxwell delivers a book thats informative and a page turner at the same time.

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